Marketing and Communication Officer

TERM OF REFERENCE

MARKETING AND COMMUNICATION OFFICER

  1. Introduction

With the aim of building an advanced model in the Higher Education system in Vietnam, promoting innovation and bringing the quality of Higher Education in Vietnam to a high level in the region and the world, the University of Science and Technology of Hanoi (USTH) was established in 2010 in Vietnam. USTH is operated under the Intergovernmental Agreement between Vietnam and France, signed on November 12 2009 and the Decision No. 2067/QD-TTg dated December 9 2009 of the Prime Minister. As an international public university with a new model of organization and operation, USTH is offering teaching programs in association with plenty of practical exercises and internships. After 8 years of establishment, USTH has more than 100 academic and administration staff.  

  1. Objectives of the assignment

A Marketing Officer will coordinate and involve in all marketing and communication activities of USTH in order to raise the visibility of the University, to attract new students and to promote the profile of USTH as a whole to external audiences.

  1. Scope of Work

Main responsibilities include but are not limited to the followings:

  • Be in charge of planning, following up and implementing monthly, annual marketing and communication plans and marketing strategies for USTH;
  • Dealing with enquiries from the public, the press, and related organisations and providing the public with information about USTH (if assigned);
  • When applicable and assigned to, speaking at interviews, press conferences and presentations about USTH;
  • Involving in maintaining and updating information frequently on the University website and on other social media sites for USTH;
  • Working with designers for preparing the production of marketing materials (such as: brochures, handouts, direct mail leaflets, promotional videos, photographs, films and) other e-marketing materials for USTH;
  • Cooperating with other members of Marketing and Communications Department in organising promotional events including press conferences, exhibitions, open days, tours, school visits and organizing external conferences, ceremony and events for USTH;
  • Involving in conducting internal communications activities and enhancing the teamwork culture by creating and implementing internal activities and campaigns such as: sending weekly/monthly newsletter, updating information board, organizing in-house events…
  • Writing and editing in-house magazines, case studies, speeches, articles and annual reports as assigned;
  1. Qualifications, skill and experience requirements
  • Have bachelor's degree in fields, such as: journalism, public relations, marketing

and communications or relevant fields.

  • At least 02 years working experience in Marketing and Communications. Preferable candidates having experience in education sector.
  • Good skills of event management.  
  • Good content marketing writing skills.
  • Basic skills of Photoshops and Illustrator.
  • Good English writing, speaking and translating skills.
  • Good presentation skills.
  • Strong interpersonal skills and a capacity for problem-solving.
  • Creativity and initiative.
  • Team working skills.
  • Willing to work overtime and during the weekends.
  1. Application

The application package must be in English and contain:

  • Curriculum vitae
  • Your portfolio, including your past work
  • A plan for 2 weeks content for USTH Fanpage  

  Deadline for applicants: December 15, 2017.

Application package will need to be sent to:

HR Department - University of Science and Technology of Hanoi

Training and Service Building

18 Hoang Quoc Viet St. Cau Giay District, Hanoi, Vietnam

  1. Reporting line

The Marketing and Communications Officer will work under authority of the Head of Marketing and Communications Department, Directors of Administration and the Rectorate Board

  1. Place of Assignment

 University of Science and Technology of Hanoi

Training and Service Building

18 Hoang Quoc Viet St. Cau Giay District, Hanoi, Vietnam